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Our Authors

MEET TINA O’CONNOR – BSc Psychology, Wife, Mom, Entrepreneur, Mentor,
Author of Be That Girl and Be That Mom.

Author Tina O'Connor and Family














Tina O’Connor graduated from the University of Calgary with a BSc in Psychology, and immediately took a position as an Office Manager at a Wireless Company.

After 7 years, Tina traded the office for the excitement of running her own business, and bought her first liquor store in Calgary.

By the time the tally of kids was three, and the liquor stores was two, Tina was a full time ‘Mompreneur’, running the stores, the kids and the house. In search of a more relaxed lifestyle,  O’Connor wrote an inspirational book, called ‘Be That Girl’, and changed the course of her own life.

Tina recently sold her liquor store business, got rid of her full time child care and is now enjoying the excitement of being a full time Mom, author and CEO of her publishing company Be That Books. Her company proudly donates 10% of all book proceeds to charity.

Tina’s premiere book ‘Be That Girl’, inspires women of every age to focus on their priorities, and gives real strategies to help women get whatever they want out of their lives. O’Connor’s second book, Be That Mom, is an instructional and inspirational book designed to help moms of any age relax and enjoy their time more. From communication to discipline to loving yourself, Be That Mom is a fun read that motivates moms to have a bit more fun (with and without their kids)!

Using her passion for organizing, inspiring and motivating, Tina plans to roll out several more “Be That” titles in her series, including Be That Kinky Girl, and Be That Millionaire.

Tina lives in Calgary, Alberta, Canada with her family. BOOK TINA!

Here are a few of her accomplishments to date:

  • Bachelor of Science in Psychology from the University of Calgary
  • Published in various Neuroscience articles as Tina Szgatti

– Hippocampal theta-related cellular activity inthe Superior Colliculus of the urethane-anesthetized rat
– Distribution and analysis of hippocampal theta-related cells in the pontine region of the
urethane-anesthetized rat.

– Theta-related cells in the superior colliculus of the urethane-anaesthetized rat.

  • Owned and operated On the Rocks Liquor Stores in Calgary, Alberta
  • Served as the Vice Chair of the Alberta Liquor Store Association(ALSA):







Author Shelley Arnusch















Shelley Arnusch is a National Magazine Award-winning writer currently based in Calgary, Alberta. Her work appears regularly in Avenue Magazine as well as Up! Magazine, the in-flight publication of Westjet Airlines. An avid skier, she spent several years in Whistler, B.C. as the entertainment editor of Pique News magazine. She has written for Skier Magazine, Mountain Life and the Ski Press and contributed the foreword to the first book by Whistler-based outdoor adventure photographer Blake Jorgenson. She’s also a music lover and a regular presence on the arts and culture scene in her home city.
Arnusch has always loved to read and her career as a writer has been inspired by wanting to create great things for others to read. As a kid growing up, she regularly brought home stacks of books from the library and spent hours sawing through them, absorbing the words and storylines. Too Many Teddies is her first children’s book. Inspired by her good friend Tina O’Connor’s daughter, Arnusch’s whimsical tale will both entertain kids as well as encourage them to be friendly and giving toward others.

Eddie Lemoine Headshot



Eddie LeMoine is one of Canada’s most sought-after experts on changing demographics, diversity and performance development.  An author and international keynote speaker, he specializes in leadership, employee engagement and the psychology of success.


Find out more about Eddie at

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Mai Lieu lives, loves and surfs in Hawaii.


Mai Lieu is a successful inventor, businesswoman, author, and inspirational speaker who talks the talk and walks the walk. In fact, she is changing the discourse on entrepreneurship and blazing a trail of success for others to follow.


With 20 years experience in the beauty industry, she has won more than 7 first-place International hairdressing awards. She has worked and trained all over the world (USA, Canada, China, and Europe) and she has also been featured in the the Star Bulletin, Hawaii’s Business Mid-Week, KITV, KHON, KHNL TV, Global TV Canada, as well as over 10 radio stations! As an inspirational speaker, Mai is passionate about inspiring others to follow their dreams and sharing her secrets to creating success. Experience Mai’s new book, get inspired and learn the tools that you can use to create the life of your dreams!


Notable Accomplishments:

-She presented her product CreaClip and sold out on Home Shopping Network.

-In 2008 she was recognized in Cambridge’s “Who’s Who” as one of the top 4 business women chosen out of 500,000 businesses.

-Nominated for Best New Product of the Year for 2008 & 2009 & 2010
(by the Stevie Award for Women in business).

-Finalist for Fastest Growing Business 2011, and PBN finalist for Business Women of the Year 2013.

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